Privacy Policy

Last updated: January 2026

Senior Care Marketing AI ("we," "us," or "our") provides marketing and sales automation tools for senior living communities. This Privacy Policy describes how we collect, use, and protect information when you use our platform, websites, and services (collectively, the "Services").

Our Commitment

We do not sell your data. Ever. We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data is used solely to provide and improve our Services.

Information We Collect

Information You Provide

  • Account information: Name, email address, company name, phone number, and job title when you create an account or contact us.
  • Community data: Information about your senior living communities, including care levels offered, occupancy data, and marketing materials you upload.
  • Communications: Messages you send us, support requests, and feedback.

Information Collected Automatically

  • Usage data: Pages viewed, features used, and actions taken within the Services.
  • Device information: Browser type, operating system, IP address, and device identifiers.
  • Cookies: We use essential cookies to operate the Services and analytics cookies to understand usage patterns.

How We Use Information

  • Provide, maintain, and improve the Services
  • Process and respond to inquiries from prospective residents and families
  • Generate marketing campaigns and automation workflows for your communities
  • Send essential service-related communications (account, security, billing)
  • Analyze usage to improve features and user experience
  • Prevent fraud and ensure security
  • Comply with legal obligations

Communications and Consent

We only contact you with your explicit permission. Marketing emails, product updates, and promotional communications require your opt-in consent. You can withdraw consent at any time by clicking "unsubscribe" in any email or contacting us. Essential transactional communications (account security, billing, service changes) do not require opt-in but are kept to a minimum.

How We Share Information

We share information only in limited circumstances:

  • Service providers: We work with vendors who help operate our business (hosting, email delivery, analytics) under strict confidentiality agreements. These providers may only use data to perform services on our behalf.
  • At your direction: When you instruct us to share information, such as connecting with a specific integration or partner.
  • Legal requirements: When required by law, subpoena, or to protect rights, safety, or property.
  • Business transfers: In connection with a merger, acquisition, or sale of assets, with notice to you.

Data Security

We implement industry-standard security measures including encryption in transit and at rest, access controls, and regular security assessments. While no system is perfectly secure, we are committed to protecting your information.

Data Retention

We retain your information for as long as your account is active or as needed to provide Services. After account closure, we retain data for a limited period to comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your data at any time.

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Request deletion of your data
  • Export your data in a portable format
  • Opt out of marketing communications

To exercise these rights, contact us.

Cookies

We use only essential cookies required to operate the Services (such as authentication and security). We do not use analytics or tracking cookies without your explicit consent. When you first visit our site, you can choose which optional cookies to enable. You can change your preferences at any time. We do not use cookies for third-party advertising.

Children's Privacy

The Services are designed for business use and are not directed to individuals under 18. We do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy and updating the "Last updated" date. Continued use of the Services after changes constitutes acceptance.

Contact Us

For privacy questions, concerns, or to exercise your rights, contact us.